Top 5 Beauty Retail Apps on Android in Australia, Q2 2025

In the second quarter of 2025, the performance of leading beauty retail applications on the Android platform in Australia showed diverse trends in downloads and active user engagement, according to data from Sensor Tower.

SEPHORA - Beauty Shopping experienced fluctuating weekly downloads, peaking at approximately 1.9K in mid-April before declining to around 1K by the end of June. Meanwhile, weekly active users increased from 17.2K at the start of the quarter to a high of 20.2K in early June, before finishing at 18.6K.

MECCA - Beauty Shopping showed a consistent download pattern, starting at 1.2K and peaking at 1.7K in early April, then gradually decreasing to 833 by late June. Active users peaked at 18.5K in late May, reflecting a steady growth from the beginning of the quarter.

Adore Beauty | Shop Beauty Now recorded a peak in downloads at 1K in late June, with a notable increase from 218 at the quarter's start. Active users grew from 4.3K to 7.5K, showing a positive trend throughout the quarter.

OLIVEYOUNG GLOBAL had a steady download volume, ranging from 140 to 425, with a peak in late May. Active user numbers followed a similar pattern, peaking at 1.2K in late May.

Lush Fresh Handmade Cosmetics saw a gradual increase in downloads, reaching a peak of 297 in mid-June. Active users rose from 192 to a peak of 339 in mid-June before settling at 217 by the end of the quarter.

For more detailed insights into these trends, visit Sensor Tower's comprehensive analytics platform.